Notes on engineering, AI, design, and the craft of building things that last.
Most chatbots fail because they're built like FAQs. Here's the architecture that turns AI into a real assistant — and the mistakes that kill the experience.
22 small details that make the difference between a site that browses and a site that converts. Tested across 50+ launches.
The patterns we see in ad accounts that scale. UGC formats, hook-rate math, and the creative testing framework that beat Meta's own playbook.